Livermore Valley Performing Arts Center is a non-profit, public benefit corporation organized under the 501(c)3 section of the tax code. LVPAC opened its 507-seat theater in October 2007.
Title: Director of Marketing Department: Marketing Reports To: Executive Director FLSA Status: Exempt Position Full-time
Reporting to the Executive Director, the Marketing Director develops comprehensive plans and ensures all marketing efforts are effectively carried out across the organization to help maximize ticket sales, maintain consistent brand image, reinforce key messages, and build positive awareness and attitude among attendees, donors, and the community.
KEY RESPONSIBILITIESManagement/Planning 70%
- Provides direction and supervision for all marketing staff, including marketing manager and graphic designer, as well as external marketing resources.
- Develops strategic marketing plans and messages, determines how brand is represented, works within budget to ensure consistent message and brand/image across all marketing efforts.
- Contributes marketing perspective and expertise to programming, pricing, development, educational outreach, visual arts, and event planning decisions
- As Program Publisher, determines content calendar and editorial direction, solicits ad sales/materials, oversees design and production through delivery. Sets ad rates and specs.
- Serves as liaison to resident companies, rentals, and community partners to provide marketing counsel, sell packages and facilitate marketing projects.
- Plans, prioritizes and schedules all marketing communications for shows, events, exhibits and the organization as a whole, including all forms of advertising, publicity, website, emails, publications, social media, signage, and other methods. Works with marketing manager to track.
- Guides development of the Annual Report, establishing visual themes and key messages.
- Establishes and enforces policies and procedures in these areas as needed.
- Provides input on annual budget for marketing.
- Develops, writes, solicits and edits content for the Theater Program and website. Establishes key messages and writes copy for marketing materials, including but not limited to ads, press releases, annual report, brochures, flyers, cards and invitations.
- Serves as primary contact for news media including editors, reporters, and critics, delivering prompt and appropriate response and thorough follow up. Works to expand geographic reach and media exposure.
- Performs other job-related duties as required.
QUALIFICATIONS AND REQUIREMENTS
- Strategic thinker with the ability to view marketing projects within the larger context.
- Thorough understanding of marketing communications functions and a working knowledge of the requirements for all forms of advertising, publicity, social media, events, websites, graphic design, print and production, with the ability and willingness to step in at any level to ensure timely execution.
- Very strong writing, editing and verbal communication skills, able to tailor messages to diverse audiences using a variety of styles.
- As part of a hands-on team, able to work independently and manage multiple projects with minimal supervision in a fast-paced environment, bringing an organization-wide viewpoint to problem solving and decision making.
- Responsible, organized, detail-oriented, and adept at working with others at all levels of the organization and with outside groups to meet goals and deadlines.
- Bachelor’s Degree in related area.
- A minimum of five years of related experience, non-profit/arts strongly preferred.
- Proficient in Microsoft Office, WordPress, Adobe Creative Suite, other software as needed. Familiarity with Salesforce/Patron Manager a plus.
- Comfortable and interested in the arts world with a commitment to advancing arts and culture in the Tri-Valley area.
- Physical ability to work long hours when needed
- Ability to sit or stand for long periods of time
- Ability to lift up to 25lbs
- Technical skills – technical skills related to lighting, computer presentations, and sound are all helpful for a stagehand to possess.
- Planning skills – the ability to prioritize work activities, plan ahead for resource needs and develop realistic plans of action to accomplish set goals is key.
- Physical abilities –while working as a stagehand, frequent standing, reaching, climbing, stooping, kneeling, and crawling will be required. The ability to lift, push, 50 pounds is essential. This is a physical job.
- Construction skills – when assembling or disassembling a set, construction knowledge is helpful, such as the ability to understand how things are put together and what tools are needed.
- Interpersonal skills – as with any job that requires hustle and accuracy, tensions can run high. Stagehands need tact and patience when communicating with others, as well as the ability to admit mistakes.
- Dependability – because production schedules can change or run longer than expected, a stagehand needs to be willing to work more than his or her assigned hours, complete all assigned tasks, and notify the appropriate person if an alternate plan is needed.
- Moving, setting up, and testing lighting, sound, props, and other equipment according to set requirements.
- Building sets and performing a variety of backstage and maintenance tasks.
- Assembling equipment and support structures and breaking them down when the show is over.
- Making set adjustments when necessary.
- Inspecting lighting, sound, and other equipment, and ensuring that everything is plugged into the correct power source.
- Assisting performers with wardrobe changes and other miscellaneous tasks.
- Sweeping the stage between shows and removing any backstage waste products.
- Running errands when required and constantly expanding your skillset.
- High school diploma or enrolled in theatrical classes presently.
- A two or four-year degree in a relevant discipline is preferred.
- Evidence of on-the-job training is required. A completed apprenticeship would be advantageous.
- Experience in carpentry, electronics, or construction would be a plus.
- Excellent stamina and strength.
- Ability to collaborate with others.
- Willingness to work after hours and meet deadlines.
- Ability to focus under pressure and follow instructions.
- Ability to keep a cool, calm demeanor in high pressure situations.
- Ability to admit you don’t know when you don’t know.
- Reacting with urgency, yet calming in the “oh by the way” moments.
- Crescent wrench (C-wrench)
- Boots with good non-slip soles (preferred steel toes)
- Voltage meter
- Multi-tool (Gerber, Leatherman)